HONOLULU COFFEE has begun switching to a new logo in Japan. The new logo will be introduced sequentially across Japan from 1 October 2026 and is scheduled to be applied across various touchpoints, including store signage, product packaging and digital channels.
ホノルルコーヒージャパン株式会社 announced a new logo for the Hawaii-born HONOLULU COFFEE brand and said it would be rolled out sequentially across Japan from 1 October 2026. The new design will also be introduced at stores in Hawaii and elsewhere, bringing a new symbol to fans in the Japanese market.
The new logo was inspired by the original logo, which has been familiar to customers for many years. It gives greater prominence to the brand name, “HONOLULU” and “COFFEE,” in a simple, clear design.
Despite the logo's evolution, the brand's commitment to coffee-making and its Farm to Cup philosophy will be maintained. The company emphasized its approach of roasting Kona coffee grown on its own farm in Hawaii in Honolulu.