BOOKOFF GROUP HOLDINGS LIMITED’s “If You’re Selling Books, BookOff” chain is expanding its store network to more than 800 locations in Japan and overseas. The article reports on the chain’s growth, known for its familiar melody and characters.
This report covers the multi-category secondhand retail chain operated by BOOKOFF GROUP HOLDINGS LIMITED and reports that its total number of stores in Japan and overseas has surpassed 800. The chain is said to have expanded its scale while reshaping the conventional image of a used-book store.
The article highlights the chain’s brand elements, including the slogan “If You’re Selling Books, BookOff” and its official character, Yomuyomu-kun, as well as their high level of recognition.