US semiconductor giant Intel held a ceremony in Tokyo commemorating 50 years since the establishment of its Japanese subsidiary, highlighting its relationship with Japan against the backdrop of its Japan-origin catchphrase “Intel, haiitteru” (“Intel Inside”).
US-based Intel held a ceremony in Tokyo commemorating 50 years since the establishment of its Japanese subsidiary. “Intel, haiitteru,” which raised the company’s profile as PCs became widespread, is regarded as a catchphrase originating in Japan. In a greeting at the ceremony, CEO Lip-Bu Tan, who visited Japan, highlighted Intel’s ties with Japan, saying that Japan had supported its technology development and manufacturing as a partner and supplier.
After the ceremony, CEO Tan met with Minister of Economy, Trade and Industry Ryosei Akazawa (赤沢 亮正), conveying his view that Intel had continued to be an indispensable partner to Japanese companies. Tan indicated his intention to work closely with the Japanese government and its partners to further strengthen the supply chain.
The ceremony is seen as reaffirming Intel’s long-term cooperative relationship and supply chain stability in the Japanese market, while discussions with Japanese stakeholders confirmed the direction of future cooperation.