A survey on awareness of the liquor tax revisions taking effect from October 2026 found that only 15.0% correctly understand the revisions, while more than 80% either misunderstand them or have only partial knowledge.
Liquor tax revisions affecting beverages such as beer and canned chūhai will apply in autumn 2026. Although the revisions could affect drink menus at restaurants, understanding of the details of the changes remains limited.
Only 15.0% of respondents correctly understand the revisions. By contrast, the results showed that approximately 80% either misunderstand them or have only partial knowledge.
The survey examined awareness of the liquor tax revisions and also addressed practical issues in the field, including restaurant menus. Further information on trends in specific figures and the timing of application is expected in future reports.
Future updates are expected to provide a more detailed account of the specific changes, their scope of impact and practical points requiring attention.