Key points from an interview in which the presidents of major buy-and-resell companies ReBITA and COSMOS INITIA spoke candidly about their approach to renovation and their views on asset value.
ReBITA and COSMOS INITIA, both major players in the buy-and-resell market, presented in an interview how they seek to increase asset value through renovation. Although the companies differ in their histories and business profiles, both operate primarily in the purchase and resale of individual condominium units and the distribution and sale of pre-owned condominiums.
ReBITA plans to sell 83 units in its buy-and-resell business in the fiscal year ending March 2026, generating revenue of approximately ¥25 billion, with an average selling price of around ¥200 million. COSMOS INITIA, established in 1969, operates a pre-owned condominium buy-and-resell business primarily in the Tokyo metropolitan area and is expected to sell 260 units and generate revenue of approximately ¥24.3 billion in the fiscal year ending March 2026.
The interview focused on how to capitalize on the companies’ strengths in renovation planning and design, and covered design policies based on the creation of long-term asset value, as well as their thoughts on their brands. Both companies expressed an interest in exploring approaches to renovation that enhance property asset value through collaboration.
While reporting on trends in the real estate distribution and renovation markets, the article provides specific figures and shares future prospects and examples; it is presented as information rather than as a direct recommendation for investment decisions.