Persol Holdings General Manager Okada Masayuki (岡田 将幸) spoke at the Nikkei Digital Forum. He expressed the view that redesigning the corporate operating system on an AI-first basis is essential for AI use to lead to corporate transformation and financial results.
At the Nikkei Digital Forum, "Management Strategies in the Age of AI Agents—What Should AI-Native Organizations Look Like?", Persol Holdings' Group AI Division / Group Work Style Division General Manager Okada Masayuki (岡田 将幸) delivered a special lecture. The lecture conveyed the message that AI adoption alone does not lead to corporate transformation or financial results, and that redesigning the corporate operating system is important.
At the start of the lecture, the gap between AI use and financial impact at Japanese companies was highlighted. Although generative AI adoption rates in Japan were shown to be at a high level compared with the United States, the proportion of companies able to translate that adoption into financial results was lower in Japan. The lecture stated that changes in management objectives and targets, together with corresponding changes to organizational structures and systems, are necessary.
As the Persol Group advances AI use across the company, it has redefined its management objective as a "transition to an AI-first business model" to drive discontinuous transformation. Examples included initiatives to reflect the benefits of AI-driven productivity improvements in investor relations financial targets, and a framework in which top management links execution with planning.
The latter part of the lecture introduced specific measures to eliminate friction arising from the combination of legacy corporate operating systems and new AI, including modernization of operating models and "Human on the Loop," which limits human intervention. The importance of evolving management roles toward producer-like positions that design the division of responsibilities between AI and people was also emphasized.