Play KIMONO launches the “The End of Ono no Komachi” JUBAN T-shirt, presenting “a new standard for Japanese clothing” from Kyoto on the day marking the beginning of autumn.

Play KIMONO, a brand based in Kyoto, launched a JUBAN T-shirt inspired by “The End of Ono no Komachi” on the day marking the beginning of autumn. The initiative is described as an effort to present a new standard for Japanese clothing.

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The story

Play KIMONO, a Kyoto-based clothing brand, announced a JUBAN T-shirt inspired by “The End of Ono no Komachi” on the day marking the beginning of autumn. The release does not provide specific details about the design concept or sales plans.

The announcement aims to present the expression of kimono, Japan’s traditional clothing, in a new style, and is positioned as a message from Kyoto.

At a glance

EventLaunch of the “The End of Ono no Komachi” JUBAN T-shirt

BrandPlay KIMONO

LocationKyoto

TimingThe day marking the beginning of autumn

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