M&A Capital Partners will begin airing new “Lion President” commercials on 1 October 2026, adding 3 commercials to the 17 existing versions for a total of 20 versions.
The new “Lion President” commercials depict various images of company presidents as part of an initiative centered on MACP's symbol. With this broadcast, the series will comprise 20 versions in total, including the new commercials. The published materials include a link to the commercial library and an introduction to PRTIMES STORY.
The story of the new “Villa” commercial compares the fee structure for M&A advisory services with real estate brokerage fees, depicting an exchange between two Lion Presidents at a seaside villa. Both 30-second and longer versions are available, with links to the videos provided.
The “Hospitalisation” commercial focuses on presidents' concerns about their health and depicts the finding from a survey that 62.0% of representative directors are concerned about their own health. The commercial includes a hospital scene and an exchange with a nurse.
The existing “NEO Presidents” and “10 Titles Achieved (Sushi)” commercials have also been updated. The materials explain that the former reflects the increase in the number of transactions involving third-party succession as a solution to the lack-of-successors issue, while the latter reflects first-place rankings in 10 major industry categories.
The broadcast programs listed include multiple shows, such as TV Asahi's “Hodo Station” and TV Tokyo's “Cambria Palace.” The corporate information provided includes the company name, address, representative's name, year of establishment, business activities and URL.