WASHハウス, which originated in Miyazaki, is introducing its nationwide expansion strategy centered on a plan to make laundry free using advertising revenue, while bringing not only store operations but also washing-machine and app development and in-house manufacturing under its own control.
WASHハウス, headquartered in Miyazaki, is a coin-laundry company known for its red signs, but it is also developing new systems that go beyond conventional frameworks. In an interview, the company described its ambition to spread ideas from Miyazaki nationwide, including building a business model that would eventually make laundry free by using advertising revenue.
One representative initiative is a policy of using customers' laundry waiting time as an advertising opportunity to reduce their burden. The discussion conveyed, through comments from people on the ground, the possibility of driving social change from a regional base.
The company handles app development and the design and manufacture of washing machines in-house, and has established an in-house manufacturing system that includes testing for acidity, alkalinity and viscosity. It is also developing original machines in coordination with overseas bases, while creating a system for reflecting customer feedback in product improvements.
Centered on in-house manufacturing at its Miyazaki plant and its Miyazaki headquarters, the company has established a structure through which a 24-hour, 365-day call center supports customers nationwide. The article conveyed an image of a workplace with a flat atmosphere, high flexibility in working arrangements and employees ranging from young staff to veterans, aiming to grow together with a diverse workforce while considering overseas expansion.