A new web video for the global Cup Noodles series, “Kuse Hama Challenge,” has been released, featuring SixTONES. It depicts the group attempting addictive poses in a conference room in Tokyo.
A new web video promoting the global Cup Noodles series, “Kuse Hama Challenge,” has been released, featuring SixTONES. It began being shown nationwide on 26 October 2026 and has reached approximately 920,000 views.
The concept is designed to communicate clearly the “addictive deliciousness” of the series, which delivers flavors from around the world, by featuring SixTONES and incorporating “addictive poses.”
The story follows the members of SixTONES as they gather in a conference room in Tokyo and take on a pose-matching challenge, recreating distinctive poses from the global Cup Noodles lineup. Each person has one opportunity to attempt the challenge, with a penalty game for failures.
Based on the official website description and commercial information, the video was distributed as a web video rather than broadcast on television. Details such as its length, specific direction, and the contents of the penalty game have not been confirmed.