The Sysmex Group held PINKTOBER activities primarily in October, carrying out various initiatives to raise awareness of early breast cancer detection and treatment and to support patients.
The Sysmex Group promotes PINKTOBER activities primarily in October each year as part of the Pink Ribbon movement to communicate widely the importance of early breast cancer detection and treatment.
This fiscal year, the group carried out activities in conjunction with the group-wide “Sysmex Gives Back Campaign,” a month dedicated to strengthening social contribution activities. These included providing information encouraging participation in breast cancer screenings, purchasing Pink Ribbon merchandise, making donations through photo posts, and participating in charity walks.
Through these initiatives, the group communicated the importance of early breast cancer detection and treatment while also working to support cancer patients. It also held a collaborative campaign combining PINKTOBER with Onigiri Action's donation activities.