Yamaha's guitar business achieved profitability ahead of schedule. Strong sales of new products from acquired Line 6 and improved production efficiency contributed, while the company plans to continue expanding sales in North America from the current fiscal year onward.
After acquiring Line 6 in 2014, Yamaha expanded its lineup to include guitars, amplifiers and other products. According to its integrated report, the guitar business achieved profitability ahead of schedule in the fiscal year ending March 2026, with sales and profitability improving through an expanded mid- to high-end lineup and increased market share for entry-level products.
Stronger relationships with key dealers in the North American market and an expanded product lineup led to growth above plan. Together with improved production efficiency resulting from changes to the manufacturing process for acoustic guitars, these initiatives restored profitability. The company also stated that sales of new Line 6 products made a particularly significant contribution.
Through its acquisition of Line 6, Yamaha established a structure for offering not only guitars but also amplifiers and peripheral equipment under multiple brands. In 2018, it renamed Line 6 as YGG, and in 2023 it brought Cordoba Music Group under its umbrella. Under its medium-term management plan, the company aims to establish a position as the No. 1 guitar company in the fiscal year ending March 2028, with guitar business sales revenue targeted at ¥490 billion in the fiscal year ending March 2027 and guitar business sales targeted at ¥52.9 billion.
Going forward, Yamaha plans to prioritize investment in North America by capitalizing on its proprietary technology and brand strengths, while seeking to expand market share through proposals that include peripheral equipment and services. To strengthen its current profitability base, the introduction of new Line 6 products and stronger sales efforts in North America are expected to further reinforce its earnings base.