Japanese food manufacturers are accelerating the construction of new plants and expansion of existing facilities in the US. With the domestic market expected to contract, growth in overseas markets has become the centerpiece of their growth strategies.
Japanese food manufacturers are actively investing in the US, accelerating the construction of new plants and expansion of existing facilities there. These moves are positioned as part of their overseas expansion in anticipation of the limits of the domestic market.
The backdrop is the expected contraction in market size as Japan’s population continues to decline. Companies are seeking growth opportunities overseas and stepping up efforts to capture demand in the US and other international markets.
The continuing Japanese food boom and the increase in US tourists visiting Japan are also cited as factors supporting consumption after they return home. Companies are promoting investment to capture this expanding demand.
Moves to place growth in overseas markets at the center of long-term strategies are expected to continue.