エスプールブリッジ launched “ZokuGene,” a B2B content marketing support service that uses experts’ experience and knowledge as individual expertise, on 16 September 2026. Using a network of more than 14,000 professional personnel, it provides integrated support from strategy development through production and improvement.
エスプールブリッジ began providing “ZokuGene” (ZokuGene), a B2B content marketing support service using professional personnel, on 16 September 2026. It uses a network of more than 14,000 professional personnel to select experts suited to the product or service, target audience and communication themes.
ZokuGene incorporates experts’ experience and knowledge as individual expertise and makes information visible together with their real names and career histories, as a way of supporting communications that convey a company’s distinctiveness and specialist capabilities. Taking Google’s E-E-A-T framework into account, the service emphasizes information based on practical experience.
The main support services include content marketing strategy development, SEO article and column production, white paper and research report production, webinar planning and operation, expert interviews and supervision, website and landing-page production, information architecture based on SEO and LLMO, and performance measurement and improvement proposals.
Going forward, the company will expand support using its professional personnel network and connect this to ongoing communications that leverage companies’ specialist capabilities and experience.