The 4 major beer companies announced their September beer-category sales results, with total market sales volume up 2% year on year. Last-minute demand for happoshu, which became more expensive following the October liquor tax revision, is believed to have driven the increase.
The 4 major beer companies all released their September beer-category sales results. Based on the companies’ estimates, total market sales volume was up 2% year on year.
The increase has been attributed to last-minute demand for happoshu, amid expectations that prices would rise following the October liquor tax revision.