A chain reaction of IT-related price increases has emerged, with effects spreading to corporate IT investment, cloud pricing, generative AI pricing structures and delivery times for IT equipment. The burden of higher costs amid rising prices has come under scrutiny, and future developments are being closely watched.
Surveys and interviews indicate that about half of companies are expected to increase their IT investment in FY2026, while views are spreading that rising prices will place a heavier burden on IT costs.
Cloud price increases have begun, with attention focused on developments at the three major providers. Pricing revisions by Google and other companies are reportedly moving forward.
Changes to generative AI pricing structures are occurring one after another, raising concerns about higher costs for companies using agents.
A wave of price increases for IT equipment such as servers and routers is gathering pace, while disruptions to delivery schedules are occurring as a result of a global surge in semiconductor prices.