Mitsubishi Electric is launching a new series, “Yukko’s Heart-Pounding Business Trips,” on Instagram and TikTok. The series follows Yukko, the protagonist, as she visits locations in Japan and overseas, meets employees and learns about their values.
Mitsubishi Electric is launching a new series, “Yukko’s Heart-Pounding Business Trips.” The protagonist is Yukko, a Mitsubishi Electric employee in her 30s, and the series will explore themes including work, the future and romance.
The series will run on Instagram and TikTok, with Yukko visiting group locations in Japan and overseas, meeting the people who work there and learning about their individual values and views on life.
The company believes that people are behind its technologies and businesses, and aims to make Mitsubishi Electric feel more familiar by showing employees as they really are.
Under its Core Values of “BE BOLD,” “CO-CREATE” and “WITH INTEGRITY,” the series is an initiative to pursue new forms of communication, including forms of expression that differ from those used previously. The information published is current as of October 2026.