Apple announced the Apple Watch Series 12, featuring redesigned sensors and enhanced healthcare capabilities, and the Apple Watch Ultra 4, which uses AI to transcribe surrounding audio and provide notifications, at its new product launch event, “Surprise and shine.,” on 10 September 2026.
Apple's new product launch event, “Surprise and shine.,” was held late at night on 10 September 2026 Japan time, where the Apple Watch Series 12 and Apple Watch Ultra 4 were announced. The event presentation was reported as official information.
The 2 models were both introduced as next-generation wearables, and the names Apple Watch Series 12 and Apple Watch Ultra 4 were formally disclosed. The announcement of both models was confirmed on the event page and in related materials.
The products were highlighted as featuring enhanced healthcare capabilities through redesigned sensors, with new health-management features emphasized.
The products were reported to include a feature that uses AI to recognize surrounding audio, transcribe it and generate notifications. The use of audio information was presented as a new approach.