N.D.Promotion, an integrated entertainment agency, and ASOBISYSTEM, a culture-focused company, have entered into a capital and business alliance. Drawing on their networks and management expertise, the companies will accelerate the strengthening of their acting division and the discovery of new talent from Generation Alpha and Generation Z.
N.D.Promotion, which operates an integrated entertainment agency, and アソビシステム, which operates a culture-focused production company, have entered into a capital and business alliance. Implementation is scheduled for October 2026. By combining the networks and management expertise the two companies have developed, they will promote efforts to strengthen the actor division, discover and develop talent from new generations, and create opportunities for their affiliated talent to succeed.
N.D.Promotion's business centers on managing actors, models and influencers, as well as expansion into mass media through social media, advertising and brand tie-ups, events, and IP and content development. アソビシステム, meanwhile, manages artists and creators as an exponent of culture originating in Japan, and engages in event production, regional revitalization, and IP and media development while promoting global expansion.
The purpose of the alliance is to combine the two companies' knowledge of youth culture and talent-scouting capabilities to create opportunities for their affiliated talent to succeed. Although the specific contractual terms, including financial conditions, are not stated in the article, the companies have announced a capital and business alliance.