After the price of Tenya's tempura bowl was raised to ¥730, successive price revisions and the former "one-coin" image have been driving customers away.
The price of one tempura bowl has reportedly been set at ¥730, highlighting the ongoing price revisions at the stores.
It has been suggested that the lingering strength of the brand's former "one-coin" era image, combined with current pricing, is affecting customer traffic.