Asahi Soft Drinks will launch “Mitsuya Hachilemo” for a limited time from 1 September. The product features the gentle sweetness of honey and the tartness of lemon.
The new “Mitsuya Hachilemo” will be available for a limited time from 1 September. This carbonated beverage combines 1% lemon juice with honey, offering the gentle sweetness of honey and the tartness of lemon.
The product uses a “Fruit-Enhancing Process” that lowers the heat-sterilisation temperature compared with the previous method, bringing out the flavour of the fruit. The package features illustrations of honey and lemon, along with an icon highlighting “one day’s worth of vitamin C.”
The product is sold in 500 ml PET bottles and will be available nationwide. The suggested retail price is ¥200 before tax and ¥216 including tax. It will launch on 1 September and is scheduled to remain available through March 2027.
The Mitsuya brand uses the tagline “Move your heart.” and aims to position itself as a sustainable brand offering carbonated beverages that move the heart.