GEO HOLDINGS changed its corporate name to 2nd RETAILING Co.,Ltd. and outlined plans to make the reuse business its core. 一戸綱樹 (Ichinohe Tsunaki), who leads 2nd STREET, is using data and manuals to deliver a high-quality store experience and aims to reach 1,000 stores in Japan ahead of schedule.
On 1 October 2026, GEO HOLDINGS changed its corporate name to 2nd RETAILING Co.,Ltd., explicitly positioning the reuse business as its core business.
一戸綱樹 (Ichinohe Tsunaki), Representative Director and President, leads the management of 2nd STREET, the group's core business. He is promoting store operations that combine data and manuals rather than relying solely on intuition and experience, with the aim of making the in-store experience more consistent and improving it.
More than 60% of the company's revenue already comes from the reuse business. The video rental business is no longer a core business, and 2nd STREET has effectively grown into the main business.
The company has laid the groundwork to bring its domestic store count to 1,000 ahead of schedule, while reports describe its commitment to a ¥1 trillion vision and its reform initiatives.