東ハト will launch the new product Extra-Thick Ami Jagga <Beef Croquette Flavor> on 12 October 2026. It is about 3 times as thick as regular Ami Jagga and features a beef croquette-style sauce flavor as a new item in the Just Me series.
東ハト will launch the new snack Extra-Thick Ami Jagga <Beef Croquette Flavor>. The product draws on the umami of beef and onion and is presented with a flavor inspired by beef croquettes.
The series is called Extra-Thick Ami Jagga. The thick-cut potato chips are about 3 times as thick as the regular product and are described as having a satisfyingly crunchy texture.
The concept is the Just Me series, which promotes the idea of "just the right amount for me" and satisfaction from a moderate portion. The product is described as suitable not only as a snack or light bite, but also as an accompaniment to drinks.
The launch date is 12 October 2026, with the product positioned around its thick texture and beef croquette flavor.