In its commercial for nori-shio potato chips, Calbee presents 3 textures—regular, thick-cut and extra-thin-cut—with Ashida Mana (芦田愛菜) appearing as part of a singing-based production.
Calbee's new commercial centers on nori-shio potato chips and is structured to clearly communicate the product name and 3 textures. It opens with a giant potato-chip visual and an appearance by Ashida Mana (芦田愛菜), creating an impression through the song and sound logo.
The screen is divided into 3 sections to visually show the differing textures of “regular,” “thick-cut” and “extra-thin-cut” chips, simply expressing the enjoyment of choosing among them. Changes in voice and facial expression emphasize the individuality of the 3 types of deliciousness.