The PR project “Sakuma-san, Let Us Build Your Website,” jointly carried out by Goodpatch and TV TOKYO Communications, won the 2026 Good Design Award. The project was a series of PR initiatives centered on creating an official website for Sakuma Nobuyuki (佐久間宣行).
Goodpatch announced that the PR project “Sakuma-san, Let Us Build Your Website,” carried out jointly with TV TOKYO Communications, won the 2026 Good Design Award. The project was a series of PR initiatives centered on creating an official website for television producer Sakuma Nobuyuki (佐久間宣行).
Against a backdrop of increasingly standardized content production due to the spread of generative AI, the project turned the distinctive challenge of Sakuma Nobuyuki (佐久間宣行)'s unpublished contact information into entertainment, including the designer's thought process, with the aim of making questions about the essence of design more accessible.
The judges recognized the way the designers' thought process in tackling the challenge was elevated into entertainment and presented as a story spanning multiple media. Details of the award are also posted on the official Good Design Award website.
The Good Design Award was established in 1957, and 1,484 entries received awards in 2026 from 5,111 entries reviewed. As a result of the project, the site recorded approximately 170,000 page views on its first day after launch, and attracted attention through such activities as sharing the production process on a YouTube program.