Digital Grid announced a virtual PPA signed by the Dentsu Group, 地域電力 and 日本国土開発. It is described as the advertising industry’s first virtual PPA and is expected to generate approximately 2 million kWh of environmental value annually.
Digital Grid announced on the 6th that it will manage supply and demand and sell power into the market under a virtual power purchase agreement (PPA) signed by the Dentsu Group with 地域電力 and 日本国土開発.
The virtual PPA is described as the first such initiative in Japan’s advertising industry. Digital Grid and the Dentsu Group will work together to stabilize supply and demand and sell power into the market.
Approximately 2 million kWh of environmental value is expected to be generated annually, with the initiatives of both parties expected to contribute to the creation of environmental value.