AICA KOGYO CO., LTD. Begins Using “AICA” as Its Common Name, Refreshes Brand for 90th Anniversary

Aica Kogyo Co., Ltd. will begin using the common name “AICA” ahead of its 90th anniversary and is proceeding with a brand refresh. The policy was announced on 20 October.

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The story

Aica Kogyo Co., Ltd. (Nagoya) formally announced on 20 October that it would begin using the common name “AICA” ahead of its 90th anniversary. The abbreviation will be positioned as part of its brand strategy alongside the company name it has used for many years.

The company is also proceeding with a brand refresh. The introduction of the abbreviation is intended to unify the corporate image and may affect future public relations activities and product-brand development. Aica Kogyo Co., Ltd. is based in Nagoya.

At a glance

Date and timeAnnounced the start of using the common name “AICA” effective 20 October

TypeAnnounced a brand refresh and the start of using a common name ahead of its 90th anniversary

CompanyAica Kogyo Co., Ltd. (Nagoya)

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