In a survey conducted by OSIE of people engaged in Web-related work, 89.5% of respondents had experience using generative AI, and 80.0% used it at least once a week. The most common uses were information gathering and research, and planning and idea development.
According to a survey of 200 men and women aged 20–69 engaged in Web-related work, 89.5% had experience using generative AI, and 80.0% of those respondents used it at least once a week. The survey was conducted from 10/15 to 10/16 and covered people involved in website creation and operation, SEO, Web advertising, social media and data analysis.
The most common uses of generative AI were “information gathering and research” and “planning and idea development,” each at 54.7%. These were followed by “creating or revising text, articles and drafts” at 50.3%, “creating or revising images and designs” at 41.9%, “website creation and programming” at 38.5%, and “data aggregation and analysis” at 37.4%.
Regarding frequency of generative AI use, many respondents reported a level corresponding to “using it almost every day,” around 43?45%, while the total using it at least once a week reached 80.0%. Many respondents checked the accuracy and sources of information and verified figures when using generative AI responses and output.
Among the abilities considered important in Web-related work, “the ability to understand business and customer objectives” ranked highest, followed by “the ability to communicate text and information clearly” and “the ability to organize issues and set priorities.” Many respondents said that “actually creating and updating websites” was the most useful experience before entering the workforce.