I-PRIMO, operated by Primo Global Holdings Co.,Ltd., has launched an initiative under its new brand message, “Let's pass this love on,” to support increasingly diverse ways of expressing love. It has also produced and released 2 short videos.
I-PRIMO, which develops bridal jewelry, has adopted the new brand message “Let's pass this love on” and announced a policy of respecting how each individual chooses to express their feelings, without being bound by conventional forms of proposals. The initiative is intended to support increasingly diverse ways of expressing love and encourage people to take the first step toward proposing.
As part of the initiative, I-PRIMO produced the short video “BE A SERVER,” to be released nationwide, and “Add Something Special to Life's Moments!,” to be released in selected areas. The former depicts a server watching over and supporting a man who becomes flustered in front of the person he likes, while the latter humorously portrays a man striving to bring a smile to the face of someone he loves.
With the aim of being there for “every form of love,” I-PRIMO seeks to convey the joy of becoming part of people's life stories through the ring-selection experience and the brand's messaging. The brand's official information also includes basic brand information and details of related campaigns alongside the video releases.