The stagnation of new businesses at large companies is attributed to differences between the operating system for existing businesses and that for new businesses. The eBook examines why businesses remain stalled despite having the necessary methods in place. The authors stress the importance of a shared understanding of the two operating systems between management and frontline teams, and a discussion at the venue is also scheduled for 4 December.
The feature identifies the difference between the “Control OS” for running existing businesses and the “Creation OS” for building new businesses as a reason new businesses stagnate at large companies. It attributes the stagnation, despite the methods being in place, to the two operating systems being managed separately.
An eBook compiling this analysis is available for free download. It points out that creating evidence that management can use to make decisions is essential to the growth of new businesses. It offers suggestions for overcoming the gap in perspective between frontline teams and management.
The article includes comments from practitioners, including views based on years of experience taking projects from 0 to 1, and emphasizes the process of testing hypotheses for the Creation OS and deciding whether to allocate resources. The mission of a new-business team is described as testing hypotheses in stages and creating evidence that management can use to make decisions.
A lively discussion is scheduled to take place at the Marunouchi Crossing venue on 4 December, and further discussion through the event is anticipated.