Sony Group has maintained its policy of staying in the smartphone business and will continue developing high-end Xperia models. This article explains why the business is being maintained, taking into account the price range of the latest model and the history of its past decline.
Sony Group is pursuing a policy of retaining its smartphone business and is launching new products focused on the high-end segment. Although its mobile business lags behind competitors in global market share, the group is keeping it as part of a strategy aimed at growth across the group as a whole. This article outlines the decline of the mobile business and the reasons Sony is not exiting it.
The Xperia 1 VIII flagship, launched this June, emphasizes high performance, including camera enhancements using AI features, and the SIM-free model starts at ¥235,400. While consumers prioritizing everyday camera use may choose other models such as Galaxy, the appeal of higher-end models is said to be strong among users who are particular about photography.