Analog PR Co., Ltd. and Gimmicks Co., Ltd. have entered into a business partnership to provide end-to-end marketing support integrating PR and advertising operations. By combining their respective strengths, the companies will establish a structure aimed at increasing both corporate awareness and customer acquisition.
Analog PR Co., Ltd. provides PR strategies integrating media, web, and offline channels, while Gimmicks develops performance-based advertising operations and customer acquisition support. Through the partnership, the companies plan to provide end-to-end marketing support integrating PR strategy and advertising operations.
The partnership is intended to address the problems of messages failing to reach customers and PR exposure alone not leading to customer acquisition. The companies aim to combine operational capabilities with media proposal capabilities and design a seamless process from awareness-building to customer acquisition.
Specifically, the companies will combine Analog PR’s PR strategy, media relations, and casting capabilities with Gimmicks’ operational capabilities, performance-based acquisition support, and media allocation planning to provide a comprehensive support offering centered on performance-based compensation.
The companies share the goal of supporting business growth alongside their clients and aim to contribute to solving customer challenges through integrated marketing support.