In Kokami Shoji (鴻上尚史)'s twice-monthly column, an article discusses the difficulty of linking culture to business while the current state of the Cool Japan Fund remains unclear. The full article is published in a members-only outlet, with only limited paragraphs publicly available.
The article examines the challenge of turning culture into business amid continuing uncertainty over the current state of the Cool Japan Fund. While pointing out the difficulties inherent in efforts to industrialise culture, the author develops a discussion that questions the roles of the government and businesses.
The article also introduces headlines expressing views on the current situation, such as “It is only natural that profits do not come easily,” along with the column’s premise of asking whether something is “cool” or “not cool.” It takes a multifaceted look at the relationship between culture and commerce.