Ringer Hut has set out a policy in its medium-term management plan to expand its overseas stores from the current 14 to 46, and has revealed that it will focus its business expansion on 3 countries: Thailand, Vietnam and Cambodia. The appointment of the new president is also linked to this overseas expansion.
Under its medium-term plan, Ringer Hut has set a target of increasing its overseas stores from 14 to 46. The expansion will focus on taking Nagasaki Champon and Hamakatsu overseas, concentrated in 3 countries: Thailand, Vietnam and Cambodia. It is targeting sales of ¥52.3 billion and operating profit of ¥3.8 billion in fiscal 2028.
New stores will be limited to Thailand, Vietnam and Cambodia, where food-service market growth rates are given as 8.2% in Thailand, 7.1% in Cambodia and 5.2% in Vietnam. The overseas expansion is centred on Southeast Asia, although the company also has stores in Hawaii.
The current overseas store base of more than 12 comprises 11 Nagasaki Champon stores and 3 Hamakatsu stores. The focus on 3 countries is intended to increase store density. The medium-term plan also calls for a return to the Kanto region, stronger downtown stores and expanded external sales of frozen foods.
The new president is Fukuhara Fumio (福原扶美勇), whose appointment is scheduled for March 2026. The company will establish a structure to oversee operations in the 3 overseas countries, drawing on his experience as president of a local subsidiary. The policy emphasises pursuing overseas expansion from the perspective of local management.