The TABASCO brand will launch TABASCO Gochujang Sauce, a gochujang-based sauce and its latest product for the Japanese market. Combining gochujang with TABASCO Original Red Pepper Sauce, the product comes in a 300g bottle at an open price. Sales will begin on a rolling basis from 14 September.
McIlhenny Company, the company behind the TABASCO brand, announced that it will launch its new product for the Japanese market, TABASCO Gochujang Sauce, on a rolling basis from 14 September. The product will be sold at supermarkets, imported food stores and e-commerce sites in Japan.
The product is presented as a new style of condiment combining gochujang, a traditional Korean fermented seasoning, with TABASCO Original Red Pepper Sauce. The richness and sweetness of gochujang are layered with the heat and acidity of TABASCO, creating a full-bodied flavor with a clean finish.
The sauce comes in a squeeze bottle for ease of use. It can be used in cooking as well as drizzled over finished dishes, making it suitable for a wide range of foods.
A prize draw campaign will also be held through the official Japanese X account to coincide with the launch, with TABASCO Gochujang Sauce awarded to 30 winners. Entries will be accepted through 30 September.