The collaboration between eyewear brand Zoff and apparel brand SOERTE, “Zoff｜SOERTE,” will launch. The online presale begins on 30 October, followed by launches at selected stores on 12 November.
Eyewear brand Zoff has announced “Zoff｜SOERTE,” a collaboration with apparel brand SOERTE. The products will go on presale at the official Zoff online store and the ZOZOTOWN store from Friday, 30 October 2026, followed by launches at selected Zoff stores on Thursday, 12 November 2026. SOERTE is a Japanese fashion brand founded by Imaseki Ryusuke (今関龍介), who serves as its creative director, and is known for designs that blend a vintage feel with current trends.
The collaboration translates vintage appeal and sophistication into eyewear, offering a collection designed to fit naturally into everyday life, with 4 styles and 8 variants. The lineup includes 4 pairs of eyeglasses and 4 pairs of sunglasses, priced at ¥14,300 to ¥16,500 including standard lenses. Prescription lenses are available for an additional fee.