GEO HD to change its name to “セカンドリテイリング” tomorrow, drawing attention for its resemblance to Fast Retailing, although the name has a different origin (Otaku Soken)

GEO Holdings will change its company name to 株式会社セカンドリテイリング effective tomorrow. The company operates GEO and 2nd STREET, and reports have drawn attention to the claim that the name has a different origin.

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The story

GEO Holdings plans to change its company name to 株式会社セカンドリテイリング effective 1 October 2026. Following the change, the brands operated by the company, centered on GEO and 2nd STREET, are expected to continue operating.

Regarding the company-name change, the name is said to have a different origin, while comparisons have been made with Fast Retailing because of the similarity in the names.

At a glance

Change dateCompany name changed effective 1 October 2026

New name株式会社セカンドリテイリング

Name originThe name is said to have a different origin

BusinessOperates GEO and 2nd STREET

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