Across health and nutrition brands in the Asia-Pacific region, Japan's KINS is advancing innovation in functional beverages, while Suntory is promoting real-world evidence research. Nutifood is seeking to enter new markets through partnerships with overseas companies.
KINS, a Japanese microbiome brand, has launched VINEGAR PROTEIN, a powdered functional beverage. The new product features a vinegar-like taste and seeks to offer a new proposition in the protein beverage category.
Suntory Institute for Life Sciences, a subsidiary of Suntory Holdings, is conducting a real-world evidence (RWE) study called the Wellness Life Study as part of its new product development strategy, using a direct-to-consumer sales database to track multiple well-being metrics. The database contains information on more than 2 million users annually.
Nutifood announced in May that the USPTO had granted a patent covering the proprietary formulation of its powdered milk series. The company's Nutifood GrowPLUS+ product was developed based on this patented formulation.
NVP Healthcare signed an exclusive supply agreement with Brazil's Marjan Farma, strengthening its expansion in the Latin American market through the local supply of its probiotic ingredients and the development of finished products.
Icle Time relaunched 2 products in its premium line in April, strengthening its position in the children's height-growth segment. Its cumulative customer base has reached approximately 980,000.