Ueno Village, Gunma Prefecture, and the Ueno Village Industrial Information Center entered into a cooperation agreement on tourism and destination promotion with グリーエックス. Going forward, they aim to attract visitors from outside the village by using tourism DX/AX and creating and publishing tourism articles through Aumo.
Ueno Village, Gunma Prefecture, and the General Incorporated Association Ueno Village Industrial Information Center entered into a cooperation agreement on tourism and destination promotion with グリーエックス Co., Ltd. The agreement aims to disseminate information about Ueno Village's tourism offerings and appeal outside the village and promote visits.
The initiatives under the agreement include disseminating information using tourism DX/AX, creating and publishing tourism articles on Aumo, one of the leading tourism apps in the industry, and disseminating information using the marketing SaaS Aumo Biz. Ueno Village has tourism resources including forests, clear streams and limestone caves, and had identified strengthening information dissemination as a challenge.
Through the agreement, グリーエックス has stated that it will strengthen AI-powered dissemination of tourism information, enhance the region's ability to disseminate information and help create new tourism demand from outside the village using Aumo. Ueno Village Mayor Kurosawa (黒澤) commented that the village wants to strengthen efforts to create a "flow of people" through the three-party agreement.
Against this background, グリーエックス provides tourism DX/AX consulting, while Aumo is a platform that supports tourism DX for local governments. Ueno Village is located at the southwestern tip of Gunma Prefecture and aims to revitalize the local community by strengthening its ability to disseminate information about its tourism resources.