The Imabari City Cycle City Promotion Council and NOMURA Co.,Ltd. have begun full-scale rollout of the IMABARI REHELM (Rehelm) project. Through an initiative to upcycle bicycle helmets into furniture, they are promoting safety and resource circulation.
It was announced that the IMABARI REHELM (Rehelm) project would be formally advanced as an initiative of Imabari City. The project name, operator and partners have been specified, and the project has been positioned as part of efforts to develop a city that promotes safety and resource circulation.
The project operator is the Imabari City Cycle City Promotion Council, NOMURA Co.,Ltd. is the partner company, and 株式会社麓 is the local planning partner. The project will seek a new model for resource use in living spaces through the upcycling of helmets.
Specific activities and the rollout schedule for the project are expected to be announced going forward. Attention is focused on related initiatives as Imabari City pursues circular urban development.