The Sysmex Group is again holding PINKTOBER activities this fiscal year, primarily in October, to raise awareness of the importance of early breast cancer detection. Activities included donations through the purchase of pink ribbon merchandise and photo posts, as well as participation in charity walks.
As part of the Pink Ribbon movement to promote greater understanding of and support for breast cancer, the Sysmex Group again promoted PINKTOBER in conjunction with its group-wide month for strengthening social contribution activities. The activities were organized across the entire group and rolled out across regions and activity types.
Key initiatives included providing information encouraging participation in breast cancer screenings, purchasing Pink Ribbon merchandise, making donations through photo posts, and participating in charity walks, all aimed at communicating the importance of early detection and treatment of breast cancer in various ways.
The group also held a collaborative campaign combining PINKTOBER with Onigiri Action's donation activities. The campaign was designed so that one photo would support two causes and gave employees an opportunity to consider social issues such as food and education.
The group plans to continue expanding understanding and support through the participation of individual employees and to promote social contribution activities as a unified group.