The Starzen Group will begin selling year-end gifts on 5 November. Under a three-brand structure centred on Romeya, it will offer a diverse lineup, including ham, sausages and Western-style deli foods, in convenient formats for enjoying at home.
The Starzen Group will begin selling year-end gifts on 5 November, aiming to deliver authentic flavours and “time to relax” amid the busy year-end and New Year period. In addition to its longstanding ham and sausage gifts, it has prepared a lineup combining sliced products, shelf-stable products and Western-style deli foods.
The products will be offered under 3 brands, “Ginza Romeya,” “Romeya Classic” and “Romeya House,” with each providing products that reflect its distinctive character. The company also plans to place emphasis on the value of the dining experience as part of each brand’s identity.
Examples across the Romeya brands include an assorted spreads set, including liver pâté, and a Western-style deli assortment featuring beef stew, hamburgers and cabbage rolls. The indicative prices are ¥5,940 and ¥4,860, respectively. The lineup is designed to add variety to winter dining tables.
Starzen Company Limited is also expanding its lineup of meat products for winter entertaining, including Kyushu Japanese Black beef chuck roll for sukiyaki, roast beef, and assorted jerky, salami and dry-cured sausage products.