Demand in Indonesia’s construction-equipment market has surged, and trading companies are stepping up investment in the country. Mitsubishi Corporation aims to maintain and expand its No. 1 domestic rental-market share, while ITOCHU Corporation is strengthening its offensive by investing in Hitachi Construction Machinery.
Demand in Indonesia’s construction-equipment market is increasing on mining development, infrastructure investment and other factors, and trading companies are adopting a more aggressive investment stance to expand their businesses in the country. Some observers also believe that profit levels in the construction-equipment sector have remained stable against a backdrop of recovering demand.
Mitsubishi Corporation is strengthening its presence in Indonesia to secure market share in the rental market and pursuing a strategy of consolidating its leading position in the country’s rental market.
ITOCHU Corporation is contributing to the offensive by investing in Hitachi Construction Machinery, and aims to strengthen local partnerships and establish sales and after-sales service systems.
Indonesia has many local companies, and even high-quality businesses are not part of a structure in which Japanese companies uniformly monopolize business. Japanese companies are therefore said to need to proceed cautiously when selecting local partners.