MEDEVU has announced that its world-first launch will take place in Japan. PMU Global Chains / NMT Japan will serve as the exclusive distributor in Japan, while Bianca Festejo will visit Japan for the world-first unveiling at PMU EXPO 2026 on 8 November.
MEDEVU is a professional brand combining medical art makeup and regenerative aesthetics, with its world-first launch in Japan scheduled for 8 November. PMU Global Chains (NMT Japan Co., Ltd.) has been appointed as the exclusive distributor in Japan, and the company plans to expand from Japan, primarily into India and the Middle East.
The launch event will be held at PMU EXPO 2026 in Yokohama, where Bianca Festejo, CEO of NUE Conceal, will visit Japan to unveil MEDEVU to the world for the first time. A dedicated booth will be set up at the venue, where the product lineup and technologies are scheduled to be showcased.
MEDEVU's product lineup combines precision needling technology with purpose-specific cosmetic formulations, offering regenerative aesthetic care across multiple areas, including scars, uneven skin tone, the scalp and hair. Applications are expected to include camouflage for scars and stretch marks, care for vitiligo-related differences in skin tone, acne scars, hyperpigmentation and uneven skin tone, as well as hair growth, hair restoration and scalp care.
As the exclusive distributor in Japan, PMU Global Chains / NMT Japan will promote MEDEVU's domestic rollout and has stated a policy of eventually expanding into the medical aesthetics markets of Japan, India and the Middle East. The brand and its products and technologies are scheduled to be presented at the event.
This information is based on an official release. Official confirmation and web research indicate that the 8 November 2026 announcement constitutes the world-first launch of the brand.