The ASEAN food market is expanding, underpinned by a population of approximately 700 million, while Japan is watching the intensifying competition against the backdrop of its longstanding presence in the region. Meanwhile, competition from China and South Korea is intensifying.
In the ASEAN region, with a population of approximately 700 million, the consumer market is expanding alongside economic growth. Japan has maintained a strong presence in the food market for many years, but competition has intensified in recent years.
Market competition is said to have become even more intense as China and South Korea catch up.
Health food companies are becoming increasingly active in expanding overseas, drawing attention to the international expansion of Japanese companies as well.
Taiwan and Vietnam, among other emerging markets, are said to be attracting growing attention.