“Seven Café” reaches 10 billion cups sold cumulatively: The coffee that changed Japanese lifestyle habits finally took off after the fourth attempt since the company’s founding; President Akutsu (阿久津) expresses gratitude (The Food Newspaper)

Seven Café's cumulative sales reportedly reached 10 billion cups, marking the success of its fourth attempt since the company's founding. President Akutsu is said to have expressed gratitude.