MASH Style Lab announced its first change in president since its founding. Executive Vice President Kusukami Asami (楠神あさみ) is scheduled to take office as Representative Director and President effective 1 January 2027.
MASH Style Lab announced its first change in president since its founding. Under the new structure, Executive Vice President and Director Kusukami Asami (楠神あさみ) will take office as Representative Director and President, while founder Kondo Hiroyuki (近藤広幸) will continue as Representative Director and Chairman. The appointment will be effective 1 January 2027, alongside efforts to strengthen the group's overall management structure and oversee its operating companies. The company is expected to become the first Japanese fashion company with sales in the ¥100 billion range to have a woman serve as Representative Director and President (as of November 2026).
Consolidated revenue for the fiscal year ending August 2026 at the MASH Group increased by more than 10% year on year to exceed ¥150 billion, while sales at its flagship brand Gelato Pique are nearing ¥40 billion. Overseas operations recorded growth of more than 40%, led by China, and operating profit is also expected to increase and approach ¥15 billion, according to reports.