iStyle Inc. will hold “@cosme OSAKA Best Cosmetics POP UP,” a pop-up event featuring “@cosme Best Cosmetics Awards 2026 Best New Cosmetics for the First Half,” at @cosme OSAKA from 12 to 18 August, with activities allowing visitors to experience the Best Cosmetics award-winning products.
From 12 to 18 August, the flagship @cosme OSAKA store will host “@cosme OSAKA Best Cosmetics POP UP,” a pop-up event featuring “@cosme Best Cosmetics Awards 2026 Best New Cosmetics for the First Half.” The event will offer visitors the opportunity to experience the award-winning items in a setting inspired by a summer festival.
A central feature of the event will be “Best Cosmetics Touch & Try,” which will showcase 9 award-winning products from the Best Cosmetics for the First Half of 2026 that visitors can pick up and try in-store. Visitors will be able to place “Like stickers” on items they are interested in, creating an interactive experience. Participation requires an event ticket, and the Best Cosmetics ZINE booklet and original cookies will be distributed on a first-come, first-served basis.
All participants will receive a sample set and be eligible to try the “giant lottery machine” for a chance to win Best Cosmetics award-winning items. Participation in the lottery requires logging in to the @cosme app, making a purchase of ¥2,000 or more including tax, and obtaining event participation eligibility.
After the store closes on 13 August, the Yoshimoto Beauty Club, a group of beauty-loving comedians affiliated with Yoshimoto Kogyo, will hold a talk show on a special in-store stage. They will discuss beauty together with the store’s beauty consultants.