OUG Holdings, Japan's largest seafood wholesaler, has adopted Keyence-style sales methods to increase sales per employee and is developing new channels, including conveyor-belt sushi restaurants.
OUG Holdings, a major seafood trading company that ranks second for the increase in sales per employee, is seeking revenue growth by strengthening its organizational and sales capabilities. The article points to the company's efforts to grow by expanding its customer base in the food industry.
OUG's strengths include its weighting toward off-auction transactions that bypass central markets, as well as its emphasis on direct sales. The company is said to be strengthening its earnings power by increasing direct transactions with major foodservice companies and food processors.
OUG is said to rank third in Japan in yellowtail farming, contributing to the profitability of its aquaculture business. The article says that the excellence of sales staff, who can perform the functions of many trading companies individually, is driving growth.
The article focuses on how OUG is introducing Keyence-style sales methods to expand its business, and also examines its competitors, differences in earnings power and the effects of expanding direct transactions.