SHIFFON and Off-White have entered into distribution and licensing agreements in Japan and announced plans to begin the exclusive rollout of “L/AB c/o Off-White” in the country.
SHIFFON has entered into distribution and licensing agreements with Off-White, the Italian-born luxury streetwear brand, and will exclusively develop and sell “L/AB c/o Off-White” in Japan. Through a localization strategy, product planning, manufacturing and distribution will be combined with SHIFFON’s expertise for the Japanese market.
“L/AB c/o Off-White” is a new brand from Off-White that incorporates a contemporary cultural perspective for next-generation creators and culture, rebuilding everyday items with new value. Through its collaboration with SHIFFON, the brand will offer exclusive product development, retail experiences and distribution strategies tailored to the Japanese market.
The planned product lineup will center on men’s and women’s RTW and span all categories, including activewear, footwear, bags, small leather goods and swimwear. A Japan-exclusive capsule collection will also be created, along with the exclusive development and sale of school backpacks.
“L/AB c/o Off-White” will officially launch in Japan from the Fall/Winter 2026 season. Products will be sold first through the official online site, followed by a channel-specific rollout.
Off-White’s presence in Japan will be strengthened through flagship stores, digital channels, department stores and select shops, with the introduction of products from 10x10: Off-White Icons Reimagined also planned. The brand aims to build a foundation for long-term growth by working with the next generation of Japan’s creative community.